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| Offer a clear, simple, unequivocal guarantee of your results and satisfaction? Was it offered freely instead of you having to ask? | | |
| Conduct pre- and post-assessments to make sure you’re working on the right topics and can quantify your success? | | |
| Submit a written post-training report with professional recommendations? | 
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| Offer proven participant “take-away” material to help them transfer lessons to organizational success? | | |
| Use a realistic follow-up plan to maximize retention and get your money’s worth; not a “flash in the pan?" | | |
| Have a certificate of accreditation from AEE* to guarantee that an external panel of experts has inspected them? | | |
Curriculum matches specifically identified outcomes for you, not vague generalities? (content vs. methodology driven) | | |
| Have an extensive list of big-name clients which is credible to you? | | |
| Make you feel that they are honestly concerned that you make/save dramatically more money than you spend? | | |
| Hold national leadership positions and have recognition within the industry? | | |
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